Pierce County property record for 402 N Main St, River Falls, WI 54022 · Last verified June 2026
| Property Type | Commercial |
|---|---|
| Lot Size | 0.21 acres (9,089 sqft) |
| Owner | Company Name on File |
| Last Sale | $240,000 (Jul 2020) |
| Tax Bill | $5,482 (2025) |
| Deeds & Mortgages | Dec 2020 Mortgage Jul 2020 Sale & Mortgage |
| Flood Zone | Zone X (minimal risk) |
| APN | 276-1096-900 |
| Primary APN | 276-1096-900 |
|---|---|
| Alternative APNs |
|
| Lot Area | 9,089 sqft (0.21 acres) |
|---|
| Street Address | 402 N MAIN ST |
|---|---|
| City | RIVER FALLS |
| State | WI |
| Zip | 54022-2345 |
| Property Category | Commercial |
| Property Type | Commercial > Retail |
| Legal Description | OL 45 OF AMENDED ASSESSORS PLAT |
| Legal Range | 19W |
| Legal Township | 27N |
| Legal Section | 01 |
| Legal Subdivision | P050045000 |
| Legal Lot Number | 45 |
| Jurisdiction | PIERCE WI |
| Township / Civil Division | RIVER FALLS |
| Census Block Group | 2 |
| Census Block | 2003 |
| Census Tract | 960300 |
Source: Pierce County records · APN 276-1096-900
Assessment roll updated May 27, 2026 · Last verified June 2026
Owner names and exact recorded amounts shown locked on this page are available instantly with a free trial.
| Owner of Record | Company Name on File |
|---|---|
| Mailing Address | 1224 COUNTY ROAD M, RIVER FALLS, WI 54022-5603 |
| Owner Type | Company |
| Vesting | Company |
| Date | Document |
|---|---|
| Dec 07, 2020 | Deed of Trust, Mortgage · Conventional Mortgage FIRST NATIONAL BANK |
| Jul 16, 2020 | Warranty Deed, Transfer · Conventional Mortgage FIRST NATIONAL BANK |
| Deed Names | Verified Name on Deed |
|---|---|
| Last Sale | Jul 16, 2020 · Amount on Record |
| Deed Sale | Jul 16, 2020 · Amount on Record |
| Deed Document Number | 2020594502 |
| Record Updated | Sep 20, 2026 |
| Document Type | Deed of Trust |
|---|---|
| Jurisdiction | PIERCE WI |
| Property Address | 402 N MAIN ST, RIVER FALLS, WI 54022-2345 |
| Transaction Type | Mortgage |
| Record Updated | Jul 14, 2022 |
| Name | Verified Name |
|---|
| Document Number | 0000598349 |
|---|---|
| Date | Dec 07, 2020 |
| Instrument | 598349 |
| Name | FIRST NATIONAL BANK |
|---|---|
| Type | Bank |
| Type | Conventional Mortgage |
|---|---|
| Amount | Amount Recorded |
| Rate Type | Fixed Rate |
|---|
| Document Type | Warranty Deed |
|---|---|
| Jurisdiction | PIERCE WI |
| Recording Date | Jul 16, 2020 |
| Property Address | 402 N MAIN ST, RIVER FALLS, WI 54022-2345 |
| Document Number | 0000594502 |
| Instrument Date | Jul 15, 2020 |
| Instrument | 594502 |
| Transaction Type | Transfer |
| Record Updated | Jul 14, 2022 |
| Title Company | KNIGHT BARRY TITLE |
| Amount | Amount Recorded |
|---|---|
| Loan-to-Value (LTV) | LTV on Record |
| Tax | $720.00 |
| Amount Accuracy | Calculated from Transfer Tax |
| Additional |
|
| Name | Verified Name |
|---|
| Name | Verified Name |
|---|
| Document Number | 0000594503 |
|---|---|
| Date | Jul 16, 2020 |
| Instrument | 594503 |
| Name | FIRST NATIONAL BANK |
|---|---|
| Type | Bank |
| Type | Conventional Mortgage |
|---|---|
| Amount | Amount Recorded |
| Rate Type | Fixed Rate |
|---|
Source: Pierce County records · Assessment roll updated May 27, 2026 · Last verified June 2026
| Type | Name |
|---|---|
| State | Wisconsin |
| County | Pierce County |
| Municipality | River Falls City |
| Unified School District | River Falls School District (PK - 12) |
Assessed value and assessed market value are set for property tax purposes and are not market price estimates.
| Year | Tax Bill | Assessed Value | Assessed Market Value |
|---|---|---|---|
| 2025 | $5,482.00 (+11.31%) | $348,300 (+45%) Land $113,000 Building $235,300 | $363,800 (+49.09%) Land $118,029 Building $245,771 |
| 2023 | $4,925.00 | $240,200 Land $113,000 Building $127,200 | $244,018 Land $114,796 Building $129,222 |
Source: FEMA National Flood Hazard Layer, Pierce County (55093C), updated December 29, 2020 · FEMA OpenFEMA NFIP redacted claims and policies, census block group 550939603002, refreshed September 2026 · USDA Forest Service Wildfire Risk to Communities, 2nd edition (2024), fuels as of 2020 · Last verified October 2026
| FEMA Flood Zone | Zone X |
|---|---|
| Special Flood Hazard Area | No |
| Flood Hazard | Minimal |
| 500-Year Floodplain | No |
| Nearest Special Flood Hazard Area | Zone AE, within 500 ft |
| Nearby Flood Claims | 1 (2001) |
| Most Recent Claim | May 2001, rainfall accumulation, Flooding, Severe Storms And Tornadoes |
| Wildfire Risk | Low above 7% of the US · above 19% of Wisconsin |
|---|---|
| Wildfire Likelihood | Less than 1 in 10,000 per year |
| Exposure | Direct burnable vegetation at the parcel |
Values are read at the parcel center point; flood claims are located to the census block group, not this parcel; lenders make the official flood determination.
Source: FCC Broadband Data Collection, availability as of December 31, 2025 · Published October 2026 · based on 359 locations within about half a mile of this property
| Provider | Technology | Download / Upload (Mbps) |
|---|---|---|
| Xfinity | Cable | 2,000 / 250 |
May also be available at this address: Verizon. Availability varies by address; speeds are provider-advertised maximums, not measured.
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